This illustration was commissioned by a youth organization seeking a logo designed exclusively for print purposes. The primary audience for this project is children, particularly teenagers. The progression of the illustration, as evident from the initial sketches and concept designs, reflects the natural design process in adapting the look and feel to better resonate with teenagers. Consequently, we undertook the task of transforming the firefighter’s character from a cheerful demeanor to a more serious and dedicated one. Despite the project’s tight deadline, we successfully completed it within less than a day.

The process of this project reflects the evolution of an illustration, starting as a rough sketch and quickly transforming into a design.